About (shoo)

(shoo) is the definition of footwear: Unusual, hand-crafted, well-made, funky footwear for men & women.



Opened in 2005, (shoo) Milwaukee is in the heart of the Historic Third Ward.  Located just south of downtown, The Historic Third Ward is Milwaukee's Arts and Fashion District. It offers the city's most dynamic array of restaurants, spas, theaters, galleries, and unique boutiques all in a historic warehouse setting. The award-winning Third Ward Riverwalk, the Milwaukee Public Market, and the Milwaukee Institute of Art and Design are all about a one minute walk away.


(shoo) MADISON

Opened in 2010, (shoo) Madison is on the vibrant and always happening State Street. This 7 block long pedestrian mall is famous for its unique shopping, events, and people.  On one end of the street is the State Capital building and the other the University of Wisconsin campus.  (shoo) is located just off the Capital Square making it an easy stop after the popular Saturday farmer's market.


Comfort, Quality, Style.  We offer classic silhouettes that can be applied to any wardrobe seamlessly as well as some fashion forward pieces that will push your style envelope up a notch. We hope you enjoy our selections!

Fiorentini + Baker boots

Our first customers in Madison

Pat Blake in the Madison Store

Store Locations


109 state st.
madison, wi 53703

ph: 608.467.6325

Madison Store Hours

Monday - Friday: 10am - 6pm
Saturday: 10am - 6pm
Sunday: 12pm - 5pm


241 n. broadway
milwaukee, wi 53202-5819

ph: 414.765.2355

Milwaukee Store Hours

Monday - Friday: 10am - 6pm
Saturday: 10am - 6pm
Sunday: 12pm - 5pm


Metered street parking available. Parking structures located very close to both stores.  DOWNTOWN PARKING IS FREE ON SUNDAYS IN BOTH CITIES.